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Affirm's Amazon Deal is 'Encouraging' - Morgan Stanley

By Sam Boughedda Affirm Holdings Inc (NASDAQ:AFRM) announced Friday that it is expanding its relationship with Amazon (NASDAQ:AMZN) to Canada, introducing a pay-over-time option...
Affirm's Amazon Deal is 'Encouraging' - Morgan Stanley © Reuters. Affirm's (AFRM) Amazon (AMZN) Deal is 'Encouraging' - Morgan Stanley
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By Sam Boughedda

Affirm Holdings Inc (NASDAQ:AFRM) announced Friday that it is expanding its relationship with Amazon (NASDAQ:AMZN) to Canada, introducing a pay-over-time option to customers in the country in both English and French within the next month.

The company said customers who select Affirm as a payment option during checkout on Amazon.ca will go through a free soft credit check that doesn't impact their credit score, with Affirm then determining the available payment options for that customer. If a customer is approved, they can split their purchases of $50 or more into monthly payments.

Following the news, an analyst at Morgan Stanley, said in a note that the deal is "encouraging."

"The key takeaway for us from the update is that Affirm is executing well on its Amazon partnership given the retailer's confidence to move to new geographies, and we're incrementally confident in Affirm's ability to drive increased GMV and engagement with existing large partners," stated the analyst, who has an Overweight rating and $53 price target on Affirm.

He added that the announcement indicates Affirm also has an opportunity to expand with Amazon to new and different loan types and product categories and potentially win better upstream presentment.

"We've consistently said that Amazon will be key to driving consumer habituation and awareness of Affirm's product on other online platforms, and we're reassured to see the relationship progressing well," concluded the Morgan Stanley analyst.

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    EUR/USD 0.9940 ↑ Sell  
    GBP/USD 1.1404 ↑ Sell  
    USD/JPY 144.45 Sell  
    AUD/USD 0.6485 ↑ Sell  
    USD/CAD 1.3560 ↑ Buy  
    EUR/JPY 143.57 ↑ Sell  
    EUR/CHF 0.9769 ↑ Sell  
    Gold 1,724.60 ↑ Sell  
    Silver 20.795 ↑ Sell  
    Copper 3.4940 ↑ Sell  
    Crude Oil WTI 86.58 ↑ Buy  
    Brent Oil 91.92 ↑ Buy  
    Natural Gas 6.721 ↑ Buy  
    US Coffee C 217.73 ↑ Sell  
    Euro Stoxx 50 3,465.15 ↑ Sell  
    S&P 500 3,790.93 ↑ Buy  
    DAX 12,607.04 ↑ Sell  
    FTSE 100 7,035.40 ↑ Sell  
    Hang Seng 18,069.00 ↑ Sell  
    Small Cap 2000 1,775.77 ↑ Buy  
    IBEX 35 7,618.02 ↑ Sell  
    BASF 41.760 ↑ Sell  
    Bayer 49.10 Sell  
    Allianz 165.91 ↑ Sell  
    Adidas 125.27 ↑ Sell  
    Lufthansa 5.939 ↑ Sell  
    Siemens AG 105.62 ↑ Sell  
    Deutsche Bank AG 8.005 ↑ Sell  
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