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Dior names K-pop star Jimin global brand ambassador

PARIS (Reuters) - French fashion house Dior on Monday named K-pop star Jimin a global brand ambassador, broadcasting the tie-up on social networks with images of the BTS singer in...
Dior names K-pop star Jimin global brand ambassador © Reuters. FILE PHOTO: A woman walks in front of the Dior branded shop inside the department store Kaufhaus des Westens "KaDeWe" during the 115 years celebration in Berlin, Germany November 16, 2022. REUTERS/Lisi Niesner
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PARIS (Reuters) - French fashion house Dior on Monday named K-pop star Jimin a global brand ambassador, broadcasting the tie-up on social networks with images of the BTS singer in sporty looks with an outdoor flair, designed by Kim Jones.

The move comes as European luxury houses look to tap into the global popularity of K-pop stars, particularly with younger shoppers.

The LVMH-owned label has also forged links with K-pop star Jisoo, of Blackpink, drawing crowds of screaming fans to Paris when she attends the label's runway shows.

Jimin, 27, whose full name is Park Ji-min, is one of the seven-member group BTS, which sparked a worldwide K-Pop frenzy with catchy, upbeat music and dance moves following its debut in 2013.

South Koreans have become the world's biggest spenders per capita on personal luxury goods, splashing out an average of $325 a year, according to analysts at Morgan Stanley (NYSE:MS).

The bulk of household wealth in the country, 76%, is held in the real estate market, while housing prices increased considerably in the past couple of years, noted the analysts.

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04-03-2024 06:07:13 (UTC+7)

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    EUR/USD 1.0843 ↑ Buy  
    GBP/USD 1.2659 ↑ Buy  
    USD/JPY 150.10 Neutral  
    AUD/USD 0.6528 Buy  
    USD/CAD 1.3555 ↑ Sell  
    EUR/JPY 162.74 ↑ Buy  
    EUR/CHF 0.9578 Neutral  
    Gold 2,092.60 ↑ Buy  
    Silver 23.337 ↑ Sell  
    Copper 3.8628 ↑ Buy  
    Crude Oil WTI 80.12 ↑ Buy  
    Brent Oil 83.73 ↑ Buy  
    Natural Gas 1.887 ↑ Buy  
    US Coffee C 184.13 Neutral  
    Euro Stoxx 50 4,894.05 Buy  
    S&P 500 5,137.08 ↑ Buy  
    DAX 17,735.00 ↑ Sell  
    FTSE 100 7,682.50 ↑ Sell  
    Hang Seng 16,589.44 ↑ Buy  
    Small Cap 2000 2,076.39 ↑ Buy  
    IBEX 35 10,064.70 ↑ Buy  
    BASF 47.985 ↑ Sell  
    Bayer 28.33 ↑ Sell  
    Allianz 251.80 Buy  
    Adidas 187.00 ↑ Buy  
    Lufthansa 7.191 Sell  
    Siemens AG 181.28 Sell  
    Deutsche Bank AG 12.566 Neutral  
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