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Mattel reclaims rights for Disney Princess lineup from Hasbro

(Reuters) -Mattel Inc on Wednesday snatched back rights to produce toys based on Walt Disney (NYSE:DIS) Co's "Frozen" franchise and Princess lineup, more than seven years after...
Mattel reclaims rights for Disney Princess lineup from Hasbro © Reuters. The Mattel logo is seen on a toy for sale in the Kidding Around toy store Manhattan, New York City, U.S., November 23, 2021. REUTERS/Andrew Kelly

(Reuters) -Mattel Inc on Wednesday snatched back rights to produce toys based on Walt Disney (NYSE:DIS) Co's "Frozen" franchise and Princess lineup, more than seven years after losing it to rival Hasbro Inc (NASDAQ:HAS).

The reunion will bring popular Disney characters, including "Cinderella" and "Snow White," to Mattel (NASDAQ:MAT), which will also make toys based on characters in newer animations such as "Moana" and start selling them from 2023.

New licensing deals have become crucial for U.S. toymakers as the demand for dolls and action figures touched all-time highs during the pandemic, with customers spending more on toys to keep children entertained.

Mattel did not disclose the financial terms of the agreement, which follows similar ones with Disney for Pixar Animation Studio's "Toy Story" and "Cars" franchises as well as "Lightyear."

After losing the license to Hasbro in 2014, Mattel had turned its focus to refurbishing its Barbie brand by launching a range of gender-neutral dolls as well as dolls with different skin tones.

Separately, Hasbro, which has been selling https://reut.rs/33NqEau Disney Princess and "Frozen" dolls since 2016, said it had renewed its licensing deal with Disney-owned Lucasfilm for "Star Wars" and would restart making products based on "Indiana Jones".

Mattel shares were up 6.5%, while Hasbro was down around 2% in premarket trading.

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29-03-2024 01:08:51 (UTC+7)

EUR/USD

1.0797

-0.0029 (-0.27%)

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EUR/USD

1.0797

-0.0029 (-0.27%)

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GBP/USD

1.2622

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USD/JPY

151.38

+0.06 (+0.04%)

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AUD/USD

0.6521

-0.0012 (-0.18%)

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USD/CAD

1.3535

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163.41

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0.9730

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Gold Futures

2,242.80

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25.003

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4.0113

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Hang Seng

16,541.42

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11,074.60

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BASF SE NA O.N.

52.930

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Bayer AG NA

28.43

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Allianz SE VNA O.N.

277.80

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Adidas AG

207.00

+2.30 (+1.12%)

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Deutsche Lufthansa AG

7.281

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Siemens AG Class N

176.96

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Deutsche Bank AG

14.582

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    EUR/USD 1.0797 ↑ Sell  
    GBP/USD 1.2622 ↑ Sell  
    USD/JPY 151.38 ↑ Buy  
    AUD/USD 0.6521 ↑ Buy  
    USD/CAD 1.3535 Sell  
    EUR/JPY 163.41 ↑ Buy  
    EUR/CHF 0.9730 ↑ Sell  
    Gold 2,242.80 Sell  
    Silver 25.003 ↑ Buy  
    Copper 4.0113 Sell  
    Crude Oil WTI 82.98 ↑ Buy  
    Brent Oil 86.79 Buy  
    Natural Gas 1.764 ↑ Buy  
    US Coffee C 188.53 ↑ Sell  
    Euro Stoxx 50 5,082.85 ↑ Sell  
    S&P 500 5,252.88 Buy  
    DAX 18,504.51 ↑ Buy  
    FTSE 100 7,952.62 ↑ Sell  
    Hang Seng 16,541.42 Neutral  
    Small Cap 2000 2,123.05 Sell  
    IBEX 35 11,074.60 ↑ Sell  
    BASF 52.930 ↑ Buy  
    Bayer 28.43 Buy  
    Allianz 277.80 ↑ Buy  
    Adidas 207.00 ↑ Buy  
    Lufthansa 7.281 ↑ Sell  
    Siemens AG 176.96 ↑ Buy  
    Deutsche Bank AG 14.582 ↑ Buy  
Mua/Bán 1 chỉ SJC
# So hôm qua # Chênh TG
SJC Eximbank7,880/ 8,050
(0/ 0) # 1,398
SJC HCM7,900/ 8,100
(0/ 0) # 1,450
SJC Hanoi7,900/ 8,102
(0/ 0) # 1,452
SJC Danang7,900/ 8,102
(0/ 0) # 1,452
SJC Nhatrang7,900/ 8,102
(0/ 0) # 1,452
SJC Cantho7,900/ 8,102
(0/ 0) # 1,452
Cập nhật 29-03-2024 01:08:53
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$2,221.79 +30.77 1.40%
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Sản phẩm Vùng 1 Vùng 2
RON 95-V24.69025.180
RON 95-III24.28024.760
E5 RON 92-II23.21023.670
DO 0.05S21.01021.430
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Dầu hỏa 2-K21.26021.680
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$ Tỷ giá Vietcombank
Ngoại tệMua vàoBán ra
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EUR26.018,3427.446,04
GBP30.390,9531.684,00
JPY158,69167,96
KRW15,8419,20
Cập nhật lúc 18:53:18 28/03/2024
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