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Memory chip maker Micron launches new pricing experiment for stability

By Jane Lanhee Lee and Chavi Mehta SAN FRANCISCO (Reuters) - Chipmaker Micron Technology Inc (NASDAQ:MU) on Thursday announced it was experimenting with a new pricing model for...
Memory chip maker Micron launches new pricing experiment for stability © Reuters. FILE PHOTO: The logo of U.S. memory chip maker MicronTechnology is pictured at their booth at an industrial fair in Frankfurt, Germany, July 14, 2015. REUTERS/Kai Pfaffenbach

By Jane Lanhee Lee and Chavi Mehta

SAN FRANCISCO (Reuters) - Chipmaker Micron Technology Inc (NASDAQ:MU) on Thursday announced it was experimenting with a new pricing model for its chips called forward pricing agreements that would aim to stabilize the steep price fluctuations that plague the industry.

"I'm super excited to announce that a top 10 customer has already signed up on this model with us, a more than $500 million a year of revenue for a three year agreement," said Sumit Sadana, Micron's chief business officer at the company's investor day event.

He declined to project how much of the long-term agreements with customers would migrate to this new model of pricing, and emphasized that this was an "experiment". He said the current long-term agreements are based on volume and not on prices. The forward pricing agreements have both volume and pricing.

When asked about whether the contracts would be enforceable Sadana acknowledged that one party or the other would always be on the wrong side of the price.

Sadana also said that Micron does not plan to lower its gross margins to push the forward pricing agreements ahead.

"There'll be ups and downs, but the benefits ultimately outweigh the risks of actually doing an agreement like this," said Sadana.

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21-05-2022 19:53:17 (UTC+7)

EUR/USD

1.0562

-0.0024 (-0.23%)

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↑ Buy

Moving Avg:

Buy (12)

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Indicators:

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EUR/USD

1.0562

-0.0024 (-0.23%)

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GBP/USD

1.2489

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USD/JPY

127.86

+0.07 (+0.05%)

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Neutral

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AUD/USD

0.7039

-0.0008 (-0.11%)

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Sell

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USD/CAD

1.2839

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EUR/JPY

135.05

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EUR/CHF

1.0296

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Gold Futures

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Silver Futures

21.765

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Copper Futures

4.3042

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Crude Oil WTI Futures

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Brent Oil Futures

112.91

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US Coffee C Futures

216.48

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Euro Stoxx 50

3,657.03

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S&P 500

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DAX

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20,717.24

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US Small Cap 2000

1,768.35

-7.87 (-0.44%)

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IBEX 35

8,484.50

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BASF SE NA O.N.

48.850

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Bayer AG NA

63.74

+0.34 (+0.54%)

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Allianz SE VNA O.N.

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Adidas AG

172.80

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Deutsche Lufthansa AG

6.852

+0.049 (+0.72%)

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Siemens AG Class N

115.08

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 EUR/USD1.0562↑ Buy
 GBP/USD1.2489Neutral
 USD/JPY127.86Neutral
 AUD/USD0.7039Sell
 USD/CAD1.2839↑ Buy
 EUR/JPY135.05Neutral
 EUR/CHF1.0296↑ Buy
 Gold1,845.10↑ Buy
 Silver21.765↑ Sell
 Copper4.3042↑ Buy
 Crude Oil WTI110.35↑ Sell
 Brent Oil112.91↑ Sell
 Natural Gas8.058↑ Sell
 US Coffee C216.48↑ Buy
 Euro Stoxx 503,657.03↑ Buy
 S&P 5003,901.36↑ Buy
 DAX13,981.91Buy
 FTSE 1007,389.98Neutral
 Hang Seng20,717.24↑ Sell
 Small Cap 20001,768.35↑ Buy
 IBEX 358,484.50Neutral
 BASF48.850Buy
 Bayer63.74Buy
 Allianz195.58Buy
 Adidas172.80Buy
 Lufthansa6.852↑ Sell
 Siemens AG115.08Neutral
 Deutsche Bank AG9.362Buy
Mua/Bán 1 chỉ SJC
# So hôm qua # Chênh TG
SJC Eximbank6,875/ 6,975
(0/ 0) # 1,795
SJC HCM6,895/ 6,985
(5/ 5) # 1,800
SJC Hanoi6,895/ 6,987
(5/ 5) # 1,802
SJC Danang6,895/ 6,987
(5/ 5) # 1,802
SJC Nhatrang6,895/ 6,987
(5/ 5) # 1,802
SJC Cantho6,895/ 6,987
(5/ 5) # 1,802
Cập nhật 21-05-2022 19:53:19
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ↀ Giá vàng thế giới
$1,846.53+4.270.23%
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Sản phẩmVùng 1Vùng 2
RON 95-V30.58031.190
RON 95-III29.98030.570
E5 RON 92-II28.95029.520
DO 0.05S26.65027.180
DO 0,001S-V27.45027.990
Dầu hỏa 2-K25.16025.660
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WTI$110.53-0.11-0.10%
Brent$112.89-0.31-0.27%
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Ngoại tệMua vàoBán ra
USD23.000,0023.310,00
EUR23.879,5425.217,23
GBP28.128,1029.328,16
JPY176,49186,84
KRW15,8019,26
Cập nhật lúc 18:54:43 21/05/2022
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