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Tesla's massive price cuts in U.S. and Europe send shares lower on demand concerns

By Senad Karaahmetovic Electric vehicle (EV) titan Tesla (NASDAQ:TSLA) announced fresh price cuts in the United States and across Europe in a potential bid to stimulate...
Tesla's massive price cuts in U.S. and Europe send shares lower on demand concerns © Reuters Tesla's (TSLA) massive price cuts in US and Europe send shares lower on demand concerns
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By Senad Karaahmetovic

Electric vehicle (EV) titan Tesla (NASDAQ:TSLA) announced fresh price cuts in the United States and across Europe in a potential bid to stimulate demand.

Tesla Model 3 prices fell between 6% and 14% in the U.S. while the price of the Model Y fell by nearly 20%. In Europe, Tesla cut prices for Model 3 and Model Y in several major markets, including France, Germany, and the U.K.

Tesla’s Model 3 was the best-selling EV in Germany last month with prices now slashed up to 17%, depending on the configuration.

In response to price cuts, Tesla shares are trading about 4% lower in pre-market Friday on concerns the EV titan is experiencing weakening demand. Several analysts slashed their stock targets recently, highlighting a slowdown in demand amid a challenging macro environment.

However, some of these price cuts in the U.S. may help Tesla qualify for more federal EV tax credits. On the other hand, such drastic price cuts may upset its customers who agreed to buy new EVs at a higher price in recent weeks. Similarly, investors are worried that lowered prices may impact Tesla’s margins.

Tesla Germany spokesperson told Reuters that the price cuts are a result of Tesla wanting its cars to be more accessible.

"At the end of a turbulent year with interruptions to the supply chain, we have achieved a partial normalisation of cost inflation, which gives us the confidence to pass this relief onto our customers," a spokesperson said.

Citi analysts lowered their Tesla stock price to $140 per share to reflect lower estimates.

"We now model 2023E vehicle deliveries +40% YoY (vs. +53% prior). Our gross margin bridge reflects incremental margin on higher volume and a modestly lower COGS/unit, offset by lower ASPs and higher D&A. We acknowledge a fair amount of debate and low visibility on the ‘23 gross margin bridge, where we believe an injection of visibility alone could aid sentiment. Our latest Q4E EPS is slightly ahead of consensus but 2023E is modestly below," the analysts wrote in a client note.

Tesla stock price closed at $123.56 yesterday.

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29-01-2023 23:56:41 (UTC+7)

EUR/USD

1.0869

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EUR/USD

1.0869

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USD/JPY

129.85

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    EUR/USD 1.0869 ↑ Buy  
    GBP/USD 1.2399 ↑ Buy  
    USD/JPY 129.85 Buy  
    AUD/USD 0.7108 ↑ Sell  
    USD/CAD 1.3311 Neutral  
    EUR/JPY 141.14 ↑ Buy  
    EUR/CHF 1.0015 ↑ Buy  
    Gold 1,928.00 ↑ Sell  
    Silver 23.725 ↑ Buy  
    Copper 4.2300 ↑ Buy  
    Crude Oil WTI 79.38 ↑ Sell  
    Brent Oil 86.40 ↑ Sell  
    Natural Gas 2.856 ↑ Sell  
    US Coffee C 169.25 Sell  
    Euro Stoxx 50 4,178.01 ↑ Buy  
    S&P 500 4,070.56 ↑ Sell  
    DAX 15,150.03 ↑ Buy  
    FTSE 100 7,765.15 ↑ Buy  
    Hang Seng 22,688.90 Buy  
    Small Cap 2000 1,911.46 ↑ Sell  
    IBEX 35 9,060.20 ↑ Buy  
    BASF 52.790 ↑ Buy  
    Bayer 56.28 ↑ Buy  
    Allianz 221.65 ↑ Buy  
    Adidas 148.30 Sell  
    Lufthansa 9.755 ↑ Buy  
    Siemens AG 144.50 ↑ Buy  
    Deutsche Bank AG 12.340 ↑ Buy  
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