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Toyota rolls out first battery electric car in cautious debut as rivals go full-throttle

By Satoshi Sugiyama and Maki Shiraki TOKYO (Reuters) - Toyota Motor (NYSE:TM) Corp rolls out its first mass-produced battery electric car in Japan on Thursday for lease only, a...

By Satoshi Sugiyama and Maki Shiraki

TOKYO (Reuters) - Toyota Motor (NYSE:TM) Corp rolls out its first mass-produced battery electric car in Japan on Thursday for lease only, a strategy the automaker says will help ease driver concerns about battery life and resale value but has raised analysts' eyebrows.

Gasoline-electric hybrid models remain far more popular in Toyota's home market than electric vehicles (EVs), which accounted for just 1% of the passenger cars sold in Japan last year, according to industry data. Still, the market is growing fast and foreign automakers including Tesla (NASDAQ:TSLA) Inc are making visible inroads on the streets of cities such as Tokyo.

Bundling insurance, repair costs and a battery warranty into the deal, Toyota will lease the bZ4X sport utility vehicles (SUV) at the equivalent of $39,000 for the first four years. Cancelling in the first 48 months will mean an additional fee.

While EV acceptance has been slow in Japan, that will change, and Toyota could risk losing market share by focusing on a model of leasing rather than purchasing, said CLSA analyst Christopher Richter.

"Anything you are doing that's making it harder to buy is maybe not a good thing," he said.

"It's a strategy I am not that fond of. It does signal that Toyota is taking the home market a little bit for granted."

Toyota said in December it would commit 8 trillion yen ($62 billion) to electrify its cars by 2030.

Toyota aims to lease 5,000 of the SUVs in the current financial year - around the same amount of EVs that analysts estimate Tesla sold in Japan last year.

The automaker plans to start selling the bZ4X in other markets later this year, and pre-orders have already started in some European countries.

Toyota has not decided when it will start selling the cars in Japan, a spokesperson said.

'DISPEL ANXIETY'

EVs became popular in Europe through lease programmes offered by employers and Toyota may be trying a similar tack to popularise electric cars, said Seiji Sugiura, a senior analyst at Tokai Tokyo Research Institute.

First-time customers are concerned about battery life and the potential fall in the trade-in value over time, said Shinya Kotera, president of KINTO, the Toyota unit offering the leases.

"It's our role to dispel anxiety" toward EVs, he said.

Imports of battery EVs jumped almost three times to a record 8,610 vehicles in 2021, according to industry data. Analysts estimate roughly 60% of those were Teslas.

Still, Japanese automakers remain cautious about switching into the all-electric lane.

Toyota pioneered the hybrid more than two decades ago and retains big ambitions for both hybrids and hydrogen-powered vehicles, even as it is investing more to boost its battery EV line-up.

Rival Nissan (OTC:NSANY) Motor Co pioneered mass-market EVs with the Leaf in 2010 but will launch only its second battery EV model, the Ariya SUV, also on Thursday. The Ariya will be sold for the equivalent of $41,500, not including a government subsidy.

Honda Motor Co in April laid out a target to roll out 30 electric vehicle models globally by 2030.

($1 = 129.7000 yen)

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23-05-2022 08:58:54 (UTC+7)

EUR/USD

1.0588

+0.0027 (+0.26%)

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EUR/USD

1.0588

+0.0027 (+0.26%)

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GBP/USD

1.2532

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USD/JPY

127.36

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0.7082

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US Coffee C Futures

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Euro Stoxx 50

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US Small Cap 2000

1,773.27

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8,484.50

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BASF SE NA O.N.

48.850

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Bayer AG NA

63.74

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Allianz SE VNA O.N.

195.58

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Adidas AG

172.80

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Deutsche Lufthansa AG

6.852

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 EUR/USD1.0588Sell
 GBP/USD1.2532Buy
 USD/JPY127.36↑ Sell
 AUD/USD0.7082↑ Sell
 USD/CAD1.2807↑ Buy
 EUR/JPY134.85↑ Sell
 EUR/CHF1.0295↑ Sell
 Gold1,847.74↑ Sell
 Silver21.821↑ Sell
 Copper4.3010↑ Sell
 Crude Oil WTI110.77↑ Sell
 Brent Oil110.62↑ Sell
 Natural Gas8.164↑ Sell
 US Coffee C216.48↑ Buy
 Euro Stoxx 503,657.03↑ Buy
 S&P 5003,901.36↑ Buy
 DAX13,981.91Buy
 FTSE 1007,389.98Neutral
 Hang Seng20,538.50↑ Sell
 Small Cap 20001,773.27↑ Buy
 IBEX 358,484.50Neutral
 BASF48.850Buy
 Bayer63.74Buy
 Allianz195.58Buy
 Adidas172.80Buy
 Lufthansa6.852↑ Sell
 Siemens AG115.08Neutral
 Deutsche Bank AG9.362Buy
Mua/Bán 1 chỉ SJC
# So hôm qua # Chênh TG
SJC Eximbank6,880/ 6,980
(5/ 5) # 1,786
SJC HCM6,895/ 6,985
(0/ 0) # 1,791
SJC Hanoi6,895/ 6,987
(0/ 0) # 1,793
SJC Danang6,895/ 6,987
(0/ 0) # 1,793
SJC Nhatrang6,895/ 6,987
(0/ 0) # 1,793
SJC Cantho6,895/ 6,987
(0/ 0) # 1,793
Cập nhật 23-05-2022 08:58:56
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ↀ Giá vàng thế giới
$1,850.09+3.410.18%
Live 24 hour Gold Chart
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Sản phẩmVùng 1Vùng 2
RON 95-V30.58031.190
RON 95-III29.98030.570
E5 RON 92-II28.95029.520
DO 0.05S26.65027.180
DO 0,001S-V27.45027.990
Dầu hỏa 2-K25.16025.660
ↂ Giá dầu thô thế giới
WTI$110.39-0.69-0.63%
Brent$111.22-0.68-0.61%
$ Tỷ giá Vietcombank
Ngoại tệMua vàoBán ra
USD23.005,0023.315,00
EUR23.899,8625.238,69
GBP28.277,1029.483,51
JPY176,47186,83
KRW15,8019,25
Cập nhật lúc 08:54:52 23/05/2022
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