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Warner Bros Discovery expected to unveil new streaming strategy

By Dawn Chmielewski (Reuters) - Warner Bros Discovery (NASDAQ:WBD) Inc is expected to discuss the new streaming strategy for the merged company on Thursday when it reports...

By Dawn Chmielewski

(Reuters) - Warner Bros Discovery (NASDAQ:WBD) Inc is expected to discuss the new streaming strategy for the merged company on Thursday when it reports second-quarter earnings, four sources familiar with the plans told Reuters.

The company is likely to provide additional details about its plans to bring together the HBO Max service's collection of dramas, comedies, movies with the reality programs of Discovery+. The pricing and the name for the new streaming service are still being debated internally, according to two sources familiar with the discussions. The name and the pricing are unlikely to be announced on Thursday.

Warner Bros Discovery also is considering free, ad-supported services that would exist alongside its subscription service, though no announcement is planned. One source said among the ideas being discussed is a service built on Warner Bros' library of classic movies, which currently attract little notice inside HBO Max.

The plans are the culmination of CEO David Zaslav and his team's examination of WarnerMedia's film, television, digital and gaming businesses since the deal closed on April 8. The executives were seeking to understand how these units work and how best to combine WarnerMedia's operations with those of Discovery, said one executive familiar with the process.

Areas of overlap - such as the unscripted television unit behind such HBO Max reality shows as "FBoy Island" and "The Hype" - are likely to be eliminated, given Discovery's strength in the television genre, said the executive, who spoke on condition of anonymity.

Layoffs are expected in the coming months, two of the sources said, as Zaslav looks to cut costs and deliver the $3 billion in savings he promised investors once the merger closed.

The company's famously frugal CEO, David Zaslav, also has evaluated executive compensation and put talent pacts under a microscope. One such deal that received scrutiny was the $250 million agreement WarnerMedia struck in 2019 to become the exclusive home of filmmaker J.J. Abrams and his production company, Bad Robot. It walked away from "Demimonde," a science fiction series for HBO with an estimated $200 million budget.

For help in evaluating its motion picture business, Zaslav hired former Warner Bros studio president Alan Horn, who oversaw the "Harry Potter" and "Lord of the Rings" franchises, as a consultant to help shape strategy.

Warner Bros Discovery is pivoting away form expensive, direct-to-streaming movies like "Batgirl," a $90 million movie based on the DC Comics character and featured "In the Heights" star Leslie Grace and Michael Keaton as Batman.

The film was scheduled for HBO Max later this year. But the studio scrapped the film after negative feedback from test screenings suggested it needed more work - an added expense the studio was unwilling to incur, according to one source with knowledge of the decision.

In the future, big-budget movies will enjoy a traditional theatrical run before reaching the streaming service, said one person familiar with Zaslav's thinking, marking a big change from the previous regime.

Analysts expect Warner Bros Discovery to report second- quarter revenue of $11.84 billion and per-share earnings of 1 cent, according to Refinitiv data.

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12-08-2022 16:52:23 (UTC+7)

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6.585

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 EUR/USD1.0305↑ Buy
 GBP/USD1.2155↑ Buy
 USD/JPY133.46↑ Buy
 AUD/USD0.7114↑ Buy
 USD/CAD1.2754Neutral
 EUR/JPY137.52↑ Buy
 EUR/CHF0.9706↑ Buy
 Gold1,802.55↑ Buy
 Silver20.262↑ Sell
 Copper3.7065↑ Buy
 Crude Oil WTI94.69↑ Buy
 Brent Oil100.27↑ Buy
 Natural Gas8.649Neutral
 US Coffee C222.90↑ Buy
 Euro Stoxx 503,779.35↑ Buy
 S&P 5004,207.27Buy
 DAX13,797.48↑ Buy
 FTSE 1007,515.82↑ Buy
 Hang Seng20,175.62↑ Buy
 Small Cap 20001,975.26↑ Buy
 IBEX 358,448.26↑ Buy
 BASF44.392↑ Buy
 Bayer53.89Neutral
 Allianz181.84↑ Buy
 Adidas172.18↑ Buy
 Lufthansa6.585Buy
 Siemens AG112.22↑ Buy
 Deutsche Bank AG9.039↑ Buy
Mua/Bán 1 chỉ SJC
# So hôm qua # Chênh TG
SJC Eximbank6,620/ 6,720
(10/ 10) # 1,654
SJC HCM6,630/ 6,730
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SJC Hanoi6,630/ 6,732
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SJC Danang6,630/ 6,732
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SJC Nhatrang6,630/ 6,732
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Cập nhật lúc 16:48:26 12/08/2022
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