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Warner Bros Discovery rolls out first HBO Max price hike in U.S

13 Tháng Giêng 2023
Warner Bros Discovery rolls out first HBO Max price hike in U.S © Reuters. FILE PHOTO: The Warner Bros logo is seen during the Cannes Lions International Festival of Creativity in Cannes, France, June 22, 2022. REUTERS/Eric Gaillard
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(Reuters) -Warner Bros Discovery (NASDAQ:WBD) Inc is raising HBO Max's ad-free subscription fee in the United States for the first time since the streaming service was launched in 2020, the TV network said on Thursday, sending its shares down 3%.

Prices for the platform, currently streaming shows such as "The White Lotus" and "House of the Dragon", will rise by $1 to $15.99 plus taxes a month for U.S. subscribers.

HBO Max, which also has an ad-supported tier, faces pressure from slowing user growth and tight competition from larger rivals Netflix Inc (NASDAQ:NFLX) and Walt Disney (NYSE:DIS) Co's Disney+. Netflix and Disney had also raised prices for some of their streaming services last year.

Warner Bros Discovery, formed last year by the merger of AT&T Inc (NYSE:T)'s WarnerMedia unit and Discovery Inc, is pushing for internal changes including plans to combine HBO Max and Discovery+.

The media company last month said it expected costs related to content write-offs to rise by $1 billion to as much as $3.5 billion.

It also made both HBO Max and Discovery+ available on Amazon.com Inc (NASDAQ:AMZN)'s Prime Video platform in select markets.

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    GBP/USD 1.2062 ↑ Buy  
    USD/JPY 131.87 ↑ Buy  
    AUD/USD 0.6937 ↑ Sell  
    USD/CAD 1.3408 Neutral  
    EUR/JPY 142.28 Neutral  
    EUR/CHF 0.9981 ↑ Sell  
    Gold 1,889.50 ↑ Sell  
    Silver 22.505 Buy  
    Copper 4.0675 ↑ Buy  
    Crude Oil WTI 73.55 ↑ Buy  
    Brent Oil 80.20 ↑ Buy  
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    US Coffee C 173.63 Buy  
    Euro Stoxx 50 4,257.98 ↑ Buy  
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    DAX 15,476.43 ↑ Buy  
    FTSE 100 7,901.80 ↑ Buy  
    Hang Seng 21,217.00 ↑ Buy  
    Small Cap 2000 1,985.53 ↑ Sell  
    IBEX 35 9,225.60 Neutral  
    BASF 54.040 ↑ Buy  
    Bayer 56.68 Neutral  
    Allianz 220.75 ↑ Buy  
    Adidas 161.06 ↑ Buy  
    Lufthansa 9.902 ↑ Sell  
    Siemens AG 145.02 ↑ Sell  
    Deutsche Bank AG 11.530 Buy  
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