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YouTube testing free streaming channels - WSJ

By Sam Boughedda Alphabet (NASDAQ:GOOGL) owned Google's video platform YouTube is experimenting with a new hub of free, ad-supported streaming channels, according to a report by...
YouTube testing free streaming channels - WSJ © Reuters YouTube testing free streaming channels - WSJ
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By Sam Boughedda

Alphabet (NASDAQ:GOOGL) owned Google's video platform YouTube is experimenting with a new hub of free, ad-supported streaming channels, according to a report by The Wall Street Journal on Friday.

The move is the latest by the company to expand its ambitions in video, with the WSJ stating people familiar with the matter told them YouTube is in talks with entertainment companies regarding featuring their shows and movies in the hub of cable-like channels.

The video platform is said to be testing the idea with a few media partners and could launch the offering more broadly later this year.

The report adds that YouTube has discussed taking a percentage cut of ad revenue from the new hub, which is similar to how it operates its arrangement with YouTube content creators, with it receiving a 45% cut and programmers keeping 55%.

The company is aiming to become the go-to platform across various streaming formats. By adding a hub of free, ad-supported streaming TV channels, it will be in competition with companies such as Roku (NASDAQ:ROKU).

A spokeswoman for YouTube told the WSJ that the company is running a small experiment allowing a subset of viewers to watch free, ad-supported channels and is using it to measure viewer interest.

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08-02-2023 00:23:19 (UTC+7)

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    EUR/USD 1.0701 Neutral  
    GBP/USD 1.2009 ↑ Sell  
    USD/JPY 131.32 ↑ Sell  
    AUD/USD 0.6924 ↑ Buy  
    USD/CAD 1.3431 ↑ Sell  
    EUR/JPY 140.52 ↑ Sell  
    EUR/CHF 0.9884 ↑ Sell  
    Gold 1,887.85 ↑ Buy  
    Silver 22.253 ↑ Sell  
    Copper 4.0497 Neutral  
    Crude Oil WTI 76.94 ↑ Buy  
    Brent Oil 83.55 ↑ Buy  
    Natural Gas 2.535 ↑ Buy  
    US Coffee C 176.78 ↑ Sell  
    Euro Stoxx 50 4,209.31 ↑ Buy  
    S&P 500 4,111.60 ↑ Sell  
    DAX 15,320.88 ↑ Buy  
    FTSE 100 7,864.71 ↑ Buy  
    Hang Seng 21,298.70 ↑ Sell  
    Small Cap 2000 1,945.95 ↑ Sell  
    IBEX 35 9,172.40 ↑ Buy  
    BASF 52.950 Neutral  
    Bayer 58.95 ↑ Sell  
    Allianz 219.40 ↑ Buy  
    Adidas 153.08 Neutral  
    Lufthansa 9.653 ↑ Buy  
    Siemens AG 140.86 Buy  
    Deutsche Bank AG 11.530 ↑ Buy  
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